Do you own or manage a machine consulting company? Would you like to achieve greater small business success? If so, then get ready to learn why most machine consulting companies get IT (Information Technology) wrong and what you can do about IT.
The Problem: Why Most machine Consulting Companies Get IT Wrong
Most owners of machine consulting companies make their jobs much harder than need be. Why? Because these machine consulting business owners fall in love with the technology and view their small business clients as a distant second priority.
However, if you get this part of "IT" wrong, you will doom your machine consulting company to "clueless geek" status. It's crucial that you understand one extremely important principle here: Recruiting and retaining small business clients is your #1 machine consulting priority. Keeping up with IT should never get in the way of the mission of your machine consulting company.
In other words, don't get seduced by the letter to Santa operating systems or applications. Fall-in-love with the business opportunities surrounding how you solve your clients biggest business problems with your recommended IT solutions. Thats the real mission of a machine consulting company.
The Solution: Blend machine Consulting and Virtual IT
To put this Serpo story in perspective with your machine consulting company, you need to understand and embrace the Surf music of virtual IT.
Virtual IT is what allows your machine consulting company to function as an extension of your small business clients' companies. Your machine consulting company essentially becomes the outsourced IT department for your small business clients.
As owner or manager of a machine consulting company in this role, you will most likely become the de facto CIO (chief information officer), CTO (chief technology officer), or IT manager for your small business clients.
And just like any well-rounded internal IT department, your virtual IT machine consulting business will need to provide, or arrange for, a complete soup-to-nuts solution that includes services like help desk, desktop support, network administration, engineering, security, training, procurement, and asset management because anything short of the complete virtual IT solution will leave valuable machine consulting money on the table.
The Bottom Line
Most machine consulting companies are making a huge mistake when it comes to their small business engagements because these machine consulting business owners fall-in-love with the technology, at the expense of the business opportunities. In order for your machine consulting company to flourish, make sure that you understand the concept of virtual IT and build virtual IT into every major business decision for your machine consulting company. To continue learning more about how you can use virtual IT to grow your machine consulting company, go sign-up right now for the one-hour free training seminar on 5 Easy Ways to Grow Your machine Consulting Business at http://www.machineConsultingBusiness.com
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Joshua Feinberg is a 15-year veteran machine consultant and an internationally recognized expert on small business machine consulting. He has appeared in dozens of business and IT trade publications including CRN, VARBusiness, Microsoft Direct Access, TechRepublic, American Express OPEN Platinum Ventures, Entrepreneur, Inc, SCORE, Small Business Computing, and USA Today. To learn more about Joshuas proven strategies that can help you use virtual IT to grow your machine consulting company, visit his Web site and sign up for the free machine consulting training recording at www.machineConsultingBusiness.comhttp://www.machineConsultingBusiness.com
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